Category: Advertising and Public Relations

LIQWID Releases the ad.Inject Library Enabling Digital Publishers for a Complete Automation of Advertising Inventory Based on Viewable-Only Ads Transacted Through a Real Time Dutch Auction
Press Release Jul 17, 2017
LIQWID Releases the ad.Inject Library Enabling Digital Publishers for a Complete Automation of Advertising Inventory Based on Viewable-Only Ads Transacted Through a Real Time Dutch Auction

Now publishers can monetize "below-the-fold" (BTF) content based on premium eCPM transacted through a real-time Dutch Auction.
LIQWID® Launches Waterfall Optimizer Enabling Effective Yield Management Across Multiple Programmatic Platforms
Press Release Jan 19, 2017
LIQWID® Launches Waterfall Optimizer Enabling Effective Yield Management Across Multiple Programmatic Platforms

LIQWID expands the benefits of its ad.Inject monetization solution for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources, including direct sales and programmatic.