Category: Advertising
![LIQWID: Revolutionizing Digital Advertising With Content-Centric Solutions](https://cdn.nwe.io/files/x/83/15/eebf8776306e3cc4a2a49e59ae21.jpg)
Unveiling the Future: Content-Centric Advertising
![LIQWID Launches Digital Farm-to-Table Marketplace (FTT)](https://cdn.nwe.io/files/x/2e/11/c81b1fa87ad6997f093cd4fdafdd.jpg)
LIQWID introduces an end-to-end demand and supply platform that allows advertisers and publisher to buy and sell premium ad formats, directly with each other and programmatically, viewable-only inventory* based on directly negotiated prices.
![LIQWID Releases the ad.Inject Library Enabling Digital Publishers for a Complete Automation of Advertising Inventory Based on Viewable-Only Ads Transacted Through a Real Time Dutch Auction](https://cdn.nwe.io/files/x/fc/6f/8160d93f8cab6c625fd2620ddc6a.jpg)
Now publishers can monetize "below-the-fold" (BTF) content based on premium eCPM transacted through a real-time Dutch Auction.
LIQWID® expands the benefits of its ad.Inject broadcasting technology for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources based on unique viewers and unique clicks, significantly increasing the yielding potential.
![LIQWID® Launches Waterfall Optimizer Enabling Effective Yield Management Across Multiple Programmatic Platforms](https://cdn.nwe.io/files/x/80/01/6e2feda9eb06987791bd4904a89d.jpg)
LIQWID expands the benefits of its ad.Inject monetization solution for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources, including direct sales and programmatic.