Category: Business
Unveiling the Future: Content-Centric Advertising
LIQWID introduces an end-to-end demand and supply platform that allows advertisers and publisher to buy and sell premium ad formats, directly with each other and programmatically, viewable-only inventory* based on directly negotiated prices.
Now publishers can monetize "below-the-fold" (BTF) content based on premium eCPM transacted through a real-time Dutch Auction.
LIQWID® expands the benefits of its ad.Inject broadcasting technology for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources based on unique viewers and unique clicks, significantly increasing the yielding potential.
LIQWID expands the benefits of its ad.Inject monetization solution for digital publishers by enabling Variable Pricing and Yield Management across multiple revenue sources, including direct sales and programmatic.